Is the smartphone rental market a blue ocean or a red ocean? What are the future entrepreneurial prospects?

November 31, 2024 09:30:28

Market Conditions

The smartphone rental market is currently experiencing rapid growth, with market demand increasing swiftly. With the entry of companies like Zhuanzhuan and Lezu, the domestic smartphone rental market has been flourishing, reaching a market size of 20.178 billion yuan in 2022. As of June 2023, the transaction volume of the rental industry on Alipay grew by 130% year-on-year, with a rental scale exceeding 20 billion yuan.

In the context of a slowdown in other industries, the rental industry has shown such impressive growth thanks to the trend of "consumer downgrading." The development of the smartphone rental industry benefits from changes in consumer behavior. More and more consumers are opting to rent rather than buy, especially when comparing the high upfront cost of direct purchases or installment payments. Renting for a certain period or opting for rent-to-own options better aligns with the spending habits of young consumers today.

When purchasing digital products, most people no longer think only about "buying" but prefer to "rent" and enjoy the product. Compared to direct purchases with high-interest loans or limited credit limits, or installment payments with interest, renting or rent-to-own options are more cost-effective and align better with young people's financial situation and consumption habits.

Prospects of Leasing

When purchasing digital products, most people no longer think only about "buying" but prefer to "rent" and enjoy the product. Compared to direct purchases with high-interest loans or limited credit limits, or installment payments with interest, renting or rent-to-own options are more cost-effective and align better with young people's financial situation and consumption habits.

When purchasing digital products, most people no longer think only about "buying" but prefer to "rent" and enjoy the product. Compared to direct purchases with high-interest loans or limited credit limits, or installment payments with interest, renting or rent-to-own options are more cost-effective and align better with young people's financial situation and consumption habits.

When purchasing digital products, most people no longer think only about "buying" but prefer to "rent" and enjoy the product. Compared to direct purchases with high-interest loans or limited credit limits, or installment payments with interest, renting or rent-to-own options are more cost-effective and align better with young people's financial situation and consumption habits.

Build a Platform

When purchasing digital products, most people no longer think only about "buying" but prefer to "rent" and enjoy the product. Compared to direct purchases with high-interest loans or limited credit limits, or installment payments with interest, renting or rent-to-own options are more cost-effective and align better with young people's financial situation and consumption habits.